The Business Model Canvas: Map Your Whole Business on One Page
Nine boxes that expose whether you have a business or an expensive hobby. Fill them in before you spend another dollar.
Read Day 1 →Home / Blog
The Daily Playbook
No fluff.
Just what works.
Thirty daily guides for entrepreneurs and intrapreneurs. Every post is one practical move you can run today, backed by data and the people who measured it, not vibes. Most come with a calculator or a scorecard you can run on your own numbers before you close the tab.
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The Kill Score: stress-test your pitch
Answer 30 questions across all nine Business Model Canvas blocks and the pitch itself. Get a Kill Score you want low, a readiness radar of your weak and strong areas, the worst-case investor question for each gap, and a certificate you can download.
Take the assessment →Sell Before You Build: Get Paying Customers Before You Write Code
The number one reason startups die is building something nobody wants. Collect cash first, before you write a line of code.
Read Day 2 →Charge More: The Data-Backed Case for Raising Your Prices
Price is the fastest lever on profit, and you are almost certainly underpriced. The math and the method to fix it.
Read Day 3 →Distribution Beats Product: Why the Better Mousetrap Loses
Great products with no distribution die quietly. Pick your channel like your life depends on it, because it does.
Read Day 4 →Talk to Customers Without Lying to Yourself: The Mom Test
Most customer interviews collect compliments, not truth. Ask about their past, not your idea, and you get usable data.
Read Day 5 →Default Alive or Default Dead: The Only Cash Question That Matters
At current growth and burn, do you reach profitability before the money runs out? Most founders cannot answer. You will.
Read Day 6 →Unit Economics: The LTV-to-CAC Math That Decides If You Have a Business
If it costs more to win a customer than they are worth, growth makes you poorer. The four numbers every founder must know.
Read Day 7 →Say No to Almost Everything: Focus and the One Metric That Matters
Doing more is why you are stuck. Pick one metric, prioritise with ICE, and kill the rest.
Read Day 8 →First Hires and Internal Ventures: Building a Team That Compounds
Hire too early and you die of burn. Hire wrong and you die of drag. For intrapreneurs, the rules are different.
Read Day 9 →Quit or Persevere: How to Kill a Startup Without Killing Yourself
The hardest decision in business, made with evidence instead of ego. The signals that say push, and the ones that say stop.
Read Day 10 →Cash Flow Is Not Profit: The Working Capital Trap That Kills Growing Companies
The median small business holds 27 days of cash. Calculate your cash conversion cycle and see how much of your money is sitting in someone else's account.
Read Day 11 →Positioning: Say Who It Is For and Who It Is Not
You get about 6 percent of a B2B buyer's attention. Name the real alternative, pick a segment you can build a list from, and score your position out of eight.
Read Day 12 →The Leaky Bucket: Churn, Cohorts and the Growth Ceiling You Cannot Out-Market
New customers divided by churn equals the biggest you will ever be. Run your ceiling, then read a cohort table properly.
Read Day 13 →Activation: The First Seven Days Decide Everything You Earn Later
Seven friends in ten days. Two thousand messages. Find your own activation event, then price what ten points of it is worth.
Read Day 14 →Your First 100 Customers: The Founder Sales Motion Nobody Wants to Run
No growth hack gets you the first hundred. A named list, one hour a day, and a reply inside the hour does. Run the pipeline arithmetic.
Read Day 15 →Seats, Usage or Outcomes: Choosing a Pricing Model When AI Does the Work
If your product removes the seat, you cannot charge per seat. Compare the three shapes and check your margin per account.
Read Day 16 →Moats for AI Products: What You Have to Own When the Model Is Rented
Everyone can call the same model. Audit whether you own a workflow, outcome data, switching costs or distribution, or none of them.
Read Day 17 →Cost Per Delivered Unit: Using AI to Change Your Margin Structure, Not Your Marketing
The controlled studies say 14 to 56 percent, depending on the task. Measure what one delivered unit costs you, then decide how you bank the saving.
Read Day 18 →Raise or Don't: The Dilution Math Founders Do After Signing
Dilution compounds and preferences come off the top. Model what you keep, and what you actually receive, before you take the meeting.
Read Day 19 →Burn Multiple: The One Number That Tells You If Growth Is Worth What It Costs
How many dollars you burn to add one dollar of recurring revenue. Under 1 is exceptional, over 3 means the model is not working.
Read Day 20 →Cofounder Equity: The Split, the Vesting and the Fight You Have Not Had Yet
Most teams divide the company in month one, before anyone has done the work. See exactly what a founder who leaves in month eight keeps.
Read Day 21 →The Pivot: Change One Variable, Keep the Asset
Slack came out of a failed game. Check your pivot signals, pick the type, and run the six-week test with the bar written in advance.
Read Day 22 →Getting Found When AI Answers the Question
Clicks fall from 15 percent to 8 when a summary appears. Being cited is the new being ranked. Audit whether you are quotable.
Read Day 23 →Cold Outreach That Still Works: Deliverability, Lists and the 0.3% Rule
Three complaints per thousand and your mail stops arriving. Volume is now the risk. Plan the volume your complaint budget allows.
Read Day 24 →From Services to Product: Climbing Off the Hourly Treadmill
People times hours times rate, all capped. Compare selling hours against selling a fixed-price deliverable with the same team.
Read Day 25 →Enterprise Pilots That Convert: Escaping Pilot Purgatory
The pilot worked and nothing got signed. Write the conversion clause first, and score whether this pilot is worth running at all.
Read Day 26 →Customer Concentration: When One Client Owns Your Company
Losing 40 percent of revenue does not cut profit by 40 percent, it ends it. Model the swing and see who really holds the power.
Read Day 27 →Free Trial or Freemium: Choosing With Arithmetic Instead of Preference
Median free-to-paid conversion is about 5 percent. Work out what your free users cost per conversion before you pick a model.
Read Day 28 →The Weekly Operating Cadence: One Page, Five Numbers, Same Time Every Week
A problem found in week two costs a fraction of the same problem in month four. Build the rhythm, and price the meetings you already run.
Read Day 29 →Founder Burnout Is a Business Risk: Protecting the Only Asset You Cannot Replace
Freeman found 49 percent of entrepreneurs reported a mental health condition. Exhaustion degrades the exact decisions a founder makes.
Read Day 30 →Price the Build Before You Decide You Cannot Afford It
You inherited a build price from a conference talk. Total your rent over 36 months, get a real quote for the narrow version you need, then decide.
Read Day 31 →Want the whole autopsy?
These posts are the warm-up. Kill My Startup is the full playbook: four parts, twenty-three chapters, two scorecards.
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